About
The man behind the mission — why it matters
Founded by Salem, Virginia native and University of Georgia linebacker Chris Cole — whose lifelong passion is helping others — our 501(c)(3) nonprofit foundation is committed to enriching and inspiring youth. We provide academic support, advocate for children courageously battling cancer, and honor scholar-athletes who exemplify excellence in both academics and athletics.
Driven by a deep connection to community, we aim to uplift and empower the next generation across all communities to strive for greatness, resilience, and purpose in all they do.
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Our commitment
Every program we run comes back to three promises: show up with compassion, out-work the odds, and leave kids with something to believe in. From hospital visits to classroom support to Friday-night recognition, the mission is the same.
Honors
The Watkins Award
A night that captures everything the foundation stands for — excellence in the classroom and on the field, celebrated together. Recognizing scholar-athletes who lead with heart, hustle, and hope is at the center of our mission.
